提升客户
体验，改进营销
效率

别墅酒楼集团: Multiple Locations

别墅酒楼集团® (VRG) is a global multibrand restaurant operator and franchisor. Founded in 1964 by Michele (Michael) Scotto, 那不勒斯, 意大利本土, 别墅酒楼集团, began as a small pizzeria next to the Ed Sullivan Theater in New York City. 今天, 别墅酒楼集团 is an international organization with nearly 300 restaurants in malls, 机场, casinos and other high-traffic locations.

www.villarestaurantgroup.com

的机会

支持一个标志性品牌

When LaGuardia Airport was planning their extensive revitalization plan, VRG was awarded the opportunity to create an impressive representation of New York culture and pride in the airport’s food court. VRG was selected due to their ability to deliver new and innovative restaurant brands that reflect the best in local NYC dining options transformed into a contemporary food hall experience. 作为他们计划的一部分, VGR selected LSI to implement a comprehensive digital menu solution at their six 快餐店 in the new space, 包括:

  • 山地
  • 绿叶的
  • 扎罗家庭面包店
  • Junior’s Restaurant and Cheesecake
  • 托尼+本尼披萨店
  • Dos Toros Taqueria

为什么大规模集成电路?

VRG selected LSI because of our well-established business relationship and trusted, proven ability to provide value across all facets of the project.

  • Trust: Proudly serving VRG since 2017
  • Experience: More than 20 years managing menu programs for 快餐店
  • Value: Cost-competitive, turnkey program
    实现

解决方案

Comprehensive Digital Menu 解决方案

LSI used its internal team of specialists to deploy
a comprehensive digital menu solution at six VRG restaurants at LaGuardia Airport. The program included consultative services, 硬件和软件, 安装调试, content creation and management, 培训和持续支持.

This turnkey solution enhances VRG’s ability to steer customer attention to higher margin menu items. It also allows them to refresh menu content and pricing more quickly and easily as compared to traditional printed materials. 重要的是, LSI’s experts help VRG avoid complicated menu de迹象 that can confuse customers by creating visual chaos.

提升客户 Experience

作为一家创新型公司, VRG is using LSI’s digital menu solution to enhance the overall customer experience. We see this on the tech front every day where the user experience, 或用户体验, 是否处于价值的前沿. 在近年中也没有什么不同, and that is a key reason why VRG deployed LSI’s digital solution – to meet the needs of their customers and, 结果是, 他们的业务.

LSI’s digital menu solution also help VRG create a very engaging, high-interest sales environment. It’s an effective soft-sell communication platform that enhances VRG’s marketing efforts in support their business operations and growth initiatives.

We were delighted to work with LSI. Their digital menus help make our LaGuardia Airport restaurants a destination all by themselves.

——米米·温德里奇
董事、通信 & Digital Marketing Strategy at 别墅酒楼集团

结果

Following the installation of LSI’s digital menu solution, VRG was able to enhance the customer experience with vibrant content, increase marketing efficiencies and draw additional attention to higher margin items.

The solution also created cost savings by decreasing the use of printed marketing items.
结果是, the need to maintain an inventory of printed materials was reduced, minimizing the waste associated with disposing unused or outdated menus, 迹象, posters and other printed items.

大规模集成电路产业

Our lights and graphics are everywhere you look!

LSI’s products are used extensively in petroleum stations, 杂货店和药店, 汽车经销商, 快餐店, 零售机构, 体育中心, 停车场和车库, and commercial and industrial buildings.

SUMMARY

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解决方案

Comprehensive 近年 digital menu solution

  • Hardware and software installation
  • 系统启动/调试
  • Digital content creation and management
  • 员工培训
  • 持续的服务和支持
结果 & 好处
  • Enhanced the customer experience with vibrant, dynamic content
  • Ability to quickly and easily refresh food options and pricing anytime, day or night
  • Can effectively direct attention to higher margin specials and promotions
  • Can easily comply with healthcare disclosure regulations
  • Gained increased efficiency by eliminating the need to manually swap printed menus
  • Gained greater control over marketing spend